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A Day in the Life of MSNBC

Here is a simple log of what "news" MSNBC covered on Friday, July 27, 2018, from 8:00 AM to 8:00 PM.

Like the other cable "news" channels, MSNBC has a "chyron" bar with the current moment's subject with a blue background such as "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting". This is a log of those subjects. (Subjects without quotes are for when discussions drifted within the subject listed.)

The typical format for cable "news" is that a subject, or topic, with a headline, is discussed for five to ten minutes with a panel of guests, or a single guest is interviewed for about five minutes, with these two forms intermixed each hour.

(I put "news" in quotes as what MSNBC does is not news in the traditional sense – more on that elsewhere.)

This is a log of subjects discussed ("Subject:"). (Sometimes more than one subject is covered during a panel of guests.) What occurs between host and guests is "Discussion, Questions and Speculation" (abbreviated here as "D, Q & S"). Occasionally, some "Facts and Context" are offered by a guest ("F & C").

Most subjects were not discussed in depth.

Link to Summary.

This is not a perfect log as a few things were missed.

MSNBC Log

If you do not know, weekday MSNBC has, as is typical, hour long "shows" all day. Morning Joe is the exception being two hours. I started the log at 8:00 AM. The log is simple, by subject of the moment. (Sometimes a show will stray from and back to a subject, so this is not 100% accurate.)

8:00 AM Morning Joe

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clip: [From Fox News]

Subject: "Cohen Claims Could Clash with Trump Denials"

Subject: "Alan Weisselberg Called to Testify"

Subject: "Sen. McCaskill Targeted by Russia"

D, Q & S

Subject: Trump Tweet "Trump Knock Mueller After Report"

Subject: "Economy Grew 4.1% in 2nd Quarter"

D, Q & S re: Trump

Subject: "Rep. Jordan Bid for House Speaker"
Video Clip: Paul Ryan

9:00 AM Stephanie Ruhle

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"

D, Q & S

Subject: "Alan Weisselberg Called to Testify"
Audio Clip: Cohen mentioning Weisselberg

D, Q & S

Subject: "Trump to Speak"

D, Q & S re: Trump and economy; some F & C

Subject: "Trump Speech Live"

The speech took up most of the hour.

10:00 AM Hallie Jackson

Subject: "Economy Grew 4.1% in 2nd Quarter"

D, Q & S with some F & C

Subject: "Cohen Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clips: Trump and Don Jr. re: meeting
Video Clip: Don Jr. on Fox News lying about meeting
Video Clip: Giuliani, "Cohen lied all his life"
Video Clip: Giuliani, "Cohen is honest and honorable"

Subject: "Alan Weisselberg Called to Testify"

D, Q & S with some F & C

Subject: "Putin Meeting with Trump in U.S."

Subject: "Sen. McCaskill Targeted by Russia"

Subject: "Facebook Biggest One Day Drop in Stock"

Subject: "Putin Meeting with Trump in U.S."

11:00 AM Velshi and Ruhle

Subject: "Economy Grew 4.1% in 2nd Quarter"

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clips: Trump and Don Jr. re: meeting
Video Clip: Don Jr. on Fox News lying about meeting
Audio Clip: Trump meeting denial

D, Q & S; some F & C

Subject: Cohen, Giuliani, Don Jr's Lawyer

D, Q & S; some F & C

Subject: "Alan Weisselberg Called to Testify"

Some F & C by a guest

Subject: "Economy Grew 4.1% in 2nd Quarter"

Some F & C by a guest

Subject: "Sen. McCaskill Targeted by Russia"
Video Clip: Trump bashing McCaskil at rally to cheers

D, Q & S

Subject: "Russian Cyber Attacks on U.S."
Video Clip: D. Coats' "blinking red lights"
Video Clip: Microsoft reveal of McCaskill hack attempt

12:00 NOON Andrea Mitchell

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Audio Clip: Trump meeting denial

Subject: "Mueller Investigating Trump Tweets"

Interview: Rep. Adam Schiff re: Don Jr. meeting

D, Q & S

Video Clip: Giuliani, "Cohen lied all his life"
Video Clip: Giuliani, "Cohen is honest and honorable"

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"

D, Q & S

Subject: Migrant Children

D, Q & S; some F & C

Subject: North Korea U.S. soldier's remain returned

Some F & C

(I missed a few minutes here.)

Video Clip: Trump "If you're listening... Clinton's e-mails"

Subject: "Trump and NSC Meeting"

D, Q & S

1:00 PM Craig Melvin

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clips: Trump and Don Jr. re: meeting

Interview: Michael Avenatti re: Stormy Daniels

Subject: "Trump and Putin Invite to Moscow"

Subject: "Trump and NSC Meeting"

Subject: "Sen. McCaskill Targeted by Russia"
Video Clip: Microsoft reveal of McCaskill hack attempt

Some F & C

Subject: Don Jr.

D, Q & S

2:00 PM Katy Tur

Subject: "Who is More Credible Trump or Cohen?"

D, Q & S; some F & C

Subject: "Alan Weisselberg Called to Testify"

D, Q & S; some F & C

Video Clip: Trump "If you're listening... Clinton's e-mails"
Video Clip: Katy Tur questions during a past, related press conference

Subject: "Sen. McCaskill Targeted by Russia"

D, Q & S

Subject: "Economy Grew 4.1% in 2nd Quarter"
Video Clip: Part of Trump's bragging speech

D, Q & S

3:00 PM Ali Velshi

Subject: Trump's Tweets
Video Clip: Giuliani, "Cohen lied all his life"
Video Clip: Giuliani, "Cohen is honest and honorable"

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clips: Trump and Don Jr. re: meeting
Video Clip: Don Jr. on Fox News lying about meeting
Video Clip: Giuliani, "Cohen lied all his life"
Video Clip: Giuliani, "Cohen is honest and honorable"

D, Q & S

Subject: "Sen. McCaskill Targeted by Russia"
Video Clip: Trump "If you're listening... Clinton's e-mails"

Subject: "Trump and Putin Invite to Moscow"

Subject: Migrant Children

Subject: "Economy Grew 4.1% in 2nd Quarter"
Video Clip: Part of Trump's bragging speech

4:00 PM Deadline White House

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clip: Don Jr. on Fox News lying about meeting
Audio Clip: Trump meeting denial

Interview: Rep. Eric Swalwell

Subject: Trump Tower Meeting
Video Clip: Part of Trump's bragging speech
Video Clip: Trump "If you're listening... Clinton's e-mails"
Video Clip: Giuliani, "Cohen lied all his life"

D, Q & S; some F & C

Subject: "Trump Ignores Questions all Week as Problems Mount"

Subject: "Sen. McCaskill Targeted by Russia"
Video Clip: Trump bashing McCaskil at rally to cheers

Subject: Photo of Don Jr. and Mueller at airport

5:00 PM MTP Daily

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clip: Giuliani, "Cohen lied all his life"
Video Clip: Giuliani, "Cohen is honest and honorable"
Video Clip: Trump praising Cohen
Video Clips: Trump and Don Jr. re: meeting

Subject: "Maria Butina Russian Spy"

Guest saying, "Simple gun rights activist from Siberia," got some laughs.

Subject: "Economy Grew 4.1% in 2nd Quarter"

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting" (again)

Subject: Photo of Don Jr. and Mueller at airport

6:00 PM The Beat with Ari Melber

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Video Clips: Trump and Don Jr. re: meeting
Video Clip: Trump "If you're listening... Clinton's e-mails"

Subject: Trump Tower Meeting
Audio Clip: Trump meeting denial
Video Clip: Don Jr. on Fox News lying about meeting

D, Q & S

Subject: "Trump and Putin Invite to Moscow"

(More clips of Trump and Cohen)

Subject: Avenatti (Might have been interview, my notes were unclear)

Subject: Trump's Temperament
Video Clips: Many of Trump's quotes

Interview: Tony Schwartz, "Art of the Deal"

(Schwartz's psychoanalysis? Not good.)

Subject: "Facebook Biggest One Day Drop in Stock"

7:00 PM Hardball with Chris Matthews

Subject: "Cohen Willing to Tell Mueller Trump Knew of Don Jr. Meeting"
Audio Clip: Trump meeting denial
Video Clip: Don Jr. on Fox News lying about meeting
Video Clip: Trump speech teasing about "Something coming..."
Video Clip: Giuliani, "Cohen is honest and honorable"
Video Clip: Giuliani, "Cohen lied all his life"

Subject: Russian lawyer has closer ties to Kremlin

In depth discussion with F & C

Subject: "Economy Grew 4.1% in 2nd Quarter"

Some F & C

Subject: "Trump and Putin Invite to Moscow"

In depth discussion re: Trump

Subject: "Sen. McCaskill Targeted by Russia"
Video Clip: Trump bashing McCaskil at rally to cheers

Subject: Photo of Don Jr. and Mueller at airport

Summary

The most notable thing that MSNBC does each day, hour after hour, day after day, week to week, is to repeat the same subjects. This day, the subject of "Cohen's Tell to Mueller" was discussed 12 times over the 8 hours and 8 hosts; that the "Economy Grew 4.1%" was discussed 8 times, sometimes more than once during the same hour; as was Sen. McCaskill's "hack attempt".

Video and audio clips are also repeated. Giuliani's hypocritical (and debased) clips about Cohen were repeated 7 times; Don Jr. clips were repeated 7 times.

But the other, more important thing is that the discussions are just hosts and guests questioning things, or offering up questions, and/or speculating about things. The rare moments of facts and context came from guests.

MSNBC limits themselves in two ways. First, with an average of 6 subjects per hour, and accounting for commercials, the introduction and the summary, each subject gets about 7-8 minutes coverage, with a panel of 3 to 4 guests each getting their say. That is not enough time to understand much of anything. (Even when repeating them all day, and all week.)

Second, each hour repeats the previous hour's discussions, usually with different guests, sometimes with the same. Compounding this lack of factual, in depth, in context discussion. There is too much questioning and speculation.

Sometimes, with a single guest, there is less speculation and more facts and context – though that does not happen often enough.

One thing that surprised me was that two subjects actually were discussed in depth during Hardball – by his guests. (I usually do not watch Hardball – where "the action" isn't – because Matthews is not the clever and tough guy that he likes to portray himself as. He is "tough" in his commentary to the camera, a "patsy" in his talking to his guests.)

Then there are the interviews. MSNBC has their Democratic "darlings" on all the time, like Adam Schiff and Eric Swalwell. These kind of interviewees serve to support MSNBC's democratic, "call out" Trump agenda (which can be seen as bias and of being anti-Trump).

(It can be said that Adam Schiff's so frequent talks on MSNBC over the last year regarding the Mueller investigation has tainted that investigation, with the result of handing Republicans fodder for the cry that the Mueller investigation "is filled with Democrat insiders" and a "witch hunt".)

This day's "news" lacked MSNBC's usual coverage of dozens of Trump's tweets.

Donald Trump is getting the last laugh. MSNBC – and CNN – do not get one of the most important things contributing to the divisiveness in America today:

Conservatives do not watch MSNBC or CNN!

Not because Trump tells them they are part of the "fake media", but because Conservative pundits and writers have been calling the media "Liberal" and "evil" for 20 years!

Publisher: John Gwot Gordon Geck: Editor

Design: GAJ DESIGN Andova Begarin: Code